No.149: New Standards

&Premium is a Japanese quality-of-life magazine and digital editorial platform published by Magazine House. Launched in November 2013, it covers fashion, interior design, daily goods, beauty, food, travel and culture under the editorial premise of “The Guide to a Better Life.” The website functions as the online extension of the print title, carrying features, recurring columns, video, special issues and subscription-related content.

Its output is made through magazine editing rather than product manufacturing. The site is organized into recurring sections and serial columns, with a steady flow of reported pieces, interviews, shopping pages, book and music recommendations, interiors coverage and themed issues. Print issues, extra issues and web-only features are produced within Magazine House’s editorial system, with pricing, issue dates and membership or subscription pathways clearly integrated into the platform.

What distinguishes &Premium is its treatment of lifestyle media as a disciplined editorial category rather than a service guide or trend digest. Its subject range overlaps with design, fashion and domestic culture magazines, but its method is slower and more taxonomic: ordinary tools, rooms, books and routines are framed through close observation, contributors’ viewpoints and issue-based editing. The result is a publication that positions everyday life itself as a field of cultural criticism.

All orders are handled through our centralized fulfillment process in Japan.

Once your order is placed, items are sourced directly from each brand and delivered to our team. After receiving all items in your order, we prepare and ship your package internationally.

We operate on a batch shipping schedule, with dispatches twice per week:

• Wednesday
• Friday

Your order will be shipped in the next available batch once all items have been received and prepared.

Please note that some items may be made to order, which can extend the processing time before shipment. Estimated lead times are indicated on the product page when applicable.

Throughout the process, we provide status updates at each stage — from order confirmation to final shipment.

All international shipments are sent using tracked shipping methods only, including EMS and standard international services, depending on destination and selected option at checkout.